(pdf) Entrepreneurship Management Rajeev Roy __HOT__
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Entrepreneurship Management: A Comprehensive Textbook by Rajeev Roy
Entrepreneurship Management is a book written by Rajeev Roy, an associate professor at the Xavier Institute of Management in Bhubaneswar, India. The book aims to provide management students and entrepreneurs with an insight into the nuances of starting and managing a business in India. It covers various aspects of entrepreneurship, such as business ideas, business models, business plans, human resource management, entrepreneurial finance, marketing, growth, exit strategies, social responsibility, and social entrepreneurship.
The book was first published by Oxford University Press in 2008 and has been revised and updated in its second edition in 2011. The book has received positive reviews from readers and critics for its comprehensive coverage of entrepreneurship topics, its use of real-life examples and case studies, and its inclusion of project work in each chapter. The book also comes with a CD that contains start-up documentation, applications, templates, and checklists required by entrepreneurs to start a business in India. It also features video clippings of successful entrepreneurs sharing their experiences.
Rajeev Roy is a well-known expert in the field of entrepreneurship and marketing. He has a PhD in marketing from Utkal University and is an alumnus of the Indian Institute of Management (IIM) Ahmedabad. He has over 32 years of experience in the transportation industry and is currently working as the director of business planning and technology for the Regional Municipality of York in Canada. He is also a board member of ITS Canada and OneBusAway, and a committee member of the Transportation Research Board.
Entrepreneurship Management is a valuable resource for anyone who wants to learn more about entrepreneurship in the Indian context. It is available as a pdf file online from various sources[^1^] [^2^] [^3^].
One of the unique features of Entrepreneurship Management is its framework to evaluate nascent business ideas. The framework consists of four criteria: feasibility, viability, desirability, and sustainability. Feasibility refers to the technical and operational aspects of the idea, such as the availability of resources, skills, and technology. Viability refers to the financial and economic aspects of the idea, such as the market size, demand, and profitability. Desirability refers to the social and psychological aspects of the idea, such as the customer needs, preferences, and satisfaction. Sustainability refers to the environmental and ethical aspects of the idea, such as the impact on the natural resources, society, and future generations.
The book also explains how to develop a business model for a new venture. A business model is a description of how a venture creates, delivers, and captures value for its customers and stakeholders. The book introduces various types of business models, such as product-based, service-based, platform-based, subscription-based, freemium-based, and hybrid-based. It also provides tools and techniques to design and test a business model, such as the business model canvas, the value proposition canvas, and the lean startup methodology.
Another important topic covered by Entrepreneurship Management is entrepreneurial finance. The book discusses the various sources and methods of financing a new venture, such as bootstrapping, crowdfunding, angel investing, venture capital, debt financing, and grants. It also explains how to prepare a financial plan for a new venture, including the income statement, balance sheet, cash flow statement, break-even analysis, and ratio analysis. The book also provides tips and best practices on how to manage cash flow, control costs, and monitor financial performance. 061ffe29dd